Creating Quality Educational Content
Unless you have a site that focuses on viral content like
celebrity gossip, breaking news, cute animals, or other
types of viral content, educational content is probably
going to be the foundation of your efforts.
Creating educational content isn’t particularly difficult,
but you have to make sure you’re writing to please both
the search engines AND, most importantly, your visitors.
The best way to do this is to create longer content that
is more in-depth instead of writing short articles just to
try to get visitors.
A few years ago, people tried to get as much traffic from
search engines as possible by writing a separate, usually
short article for every single variation of a particular
keyword. This created a lot of mostly useless content that
made visitors unhappy.
These days, Google likes to see longer content, because most
spammers won’t take the time to write unique, grammatically
correct content that is 1,000+ words long. They’ve come to
see longer content as quality content, so if you want to
get traffic from Google, you need to focus on quality over
In fact, now that Google’s algorithm is more advanced, you
no longer have to write a separate article for every single
variation of a keyword to rank for all those variations.
Writing one long, high quality article and weaving a few
of those keyword variations through it where appropriate
will help you rank for more than just the keyword you use
in the title!
Semantics help search engines understand what your content
is about, often helping you rank for keywords you don’t
even include in your content at all!
They do this by comparing your page to other similar pages
and looking for similarities. If a lot of pages similar to
yours use a particular word in their content and you don’t,
you still have a chance to rank for that word because your
page is similar to those other pages that do include it.
So focus on writing quality content, NOT on trying to
create dozens of variations for different keywords or
working in keywords to fit some magical percentage. Those
tactics don’t work anymore. Quality is the most important
Age is another important factor, and if your site is new
there isn’t much you can do to get faster rankings, but
thanks to social media, you don’t actually have to wait
for search engine traffic to start coming in to get traffic
to your site.
That’s where it’s helpful to write quality content, because
it’s more likely to be liked and shared on social media,
which will bring in even more traffic.