Instagram has more than 700 million monthly users. Studies indicate that customers are 58 times more likely to interact with branded content on Instagram compared to Facebook, and 120 times more likely to take some action than people on Twitter.
Your business has the potential to reach a huge number of individuals in different areas across the globe with Instagram.
Getting Started With Instagram
First, download the app from the Google Play store or Apple store. You’ll have the choice to create a personal or business profile. Choose for the business profile. Instagram delivers some marketing and behavior tracking tools for business profile account holders.
Instagram is a photo sharing site. It’s important to publish unique, quality content if you want your business boom on Instagram. Instagram is all about beautiful and eye-catching images. Great photos or videos can help spark interest in your business and draw people in. Up your game by learning some photography skills. Post promotional updates after about every 4 or 5 informational updates. Mix up the times, mix up the type of post, use images, video, and text in various lengths.
Use hashtags to get to the people you ultimately want to do business with. Try to use terms and phrases in your content that your target audience will be searching for. Set aside time to comment, like, and engage with your followers on a regular basis.
Lots of data indicates that the best time to post on Instagram is at 5pm on Wednesdays. But this might or might not be correct for your page based upon on your subject matter, the demographics of your followers and other things specific to your market and content material.
Making Your Images Stand Out
Instagram has 23 photo filters you can use on your videos and photos. Filters change the way your photos and videos look. Once you get better at taking photos, and know the style you want them to have, you might want to try one of the many third-party apps that are available.
Analyzing your marketing on Instagram is really simple. Instagram provides marketing insights on its business profile accounts. This is all the relevant data about your page.
Check out how many new followers you get and how much engagement you get. Before too long, you’ll see what kinds of images get the most likes and the most comments. Start taking more of those types of photos, or gathering them online.
Instagram has over 700 million active monthly users and its popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to boost your business on Instagram, download my free Instagram Marketing Guide at https://jonallo.com/instagram
By Jon Allo