Introduction to Facebook Live

 

 When it comes to how to advertise on Facebook, we are used to the obvious methods with Facebook Ads and using pixels. If you haven’t heard of live streaming yet, then you must have been living under a rock.

This lets you communicate with that audience in a live fashion and even respond to comments and that in turn makes this form of communication incredibly engaging and intimate.

For an internet marketer, this is the closest you will ever come to being able to knock on someone’s door and tell them exactly why they should buy your product.

If you’re building a personal brand, then it’s a fantastic way to build trust and familiarity. And if you’re creative, then you can do all sorts of amazing things like taking your audience with you on hikes or bringing them to live events.

Imagine being able to make a seminar for your sales funnel where your students could actually ask questions? And where they knew you that you were speaking to them directly at that very moment! One more thing that makes live video so exciting for marketers is the simple fact that it is so new and so exciting.

If you’re a marketer looking to make a big splash online, then this tool can help to give you a massive head start. People want live content and they’re incredibly excited for it.

For an internet marketer, this is the closest you will ever come to being able to knock on someone’s door and tell them exactly why they should buy your product. If you’re building a personal brand, then it’s a fantastic way to build trust and familiarity.

If you’re a marketer looking to make a big splash online, then this tool can help to give you a massive head start. People want live content and they’re incredibly excited for it.

After all, there’s tonnes of coverage of live content in the media and everyone is talking about it. But right now, not that many marketers or bloggers are creating a live video.

To use Facebook Live, you will need the Facebook mobile app. From here, you simply need to click on the box you would tap to post new content. You can do this from your personal account or from your Facebook page.

From there, you can then simply select the ‘live’ icon at the bottom. This is a small image of a person with radio waves emanating from their head. When you click this, you will be taken to another screen where you’ll see your camera in the background and a few options. One important option is the ability to add a description.

Make sure you do this as it is what will make your content sound interesting when people find it and aren’t familiar with your brand. This is key when it comes to how to advertise on Facebook.

Want to learn more? visit: http://www.obinnapatrick.com

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5 Simple Steps to Improve Your LinkedIn Profile in 5 Minutes

Think of your LinkedIn profile as your digital curriculum vitae.
If you want businesses and business people to take you and your business seriously, then you’ll want to make sure that your online reputation is well represented on this professional social network.

Here are 5 simple steps to make sure that your LinkedIn profile is up to snuff in no time:

1) Upload a headshot
According to LinkedIn, users who have a photo of themselves included on their profile receive 21x more profile views and up to 36x more messages. Don’t miss out on potential business and connections… upload a headshot! As the leading professional network, make sure your photo conveys professionalism and approachability. Avoid overly personal or social images. Remember, you are trying to do business on this site, not grab a beer with other users (unless, of course, you’re a brewer).

2) List your current employment
If your LinkedIn profile is your digital curriculum vitae, the way that you seem in search results is kind of like your business card. Help other users understand who you are, what you do, and what your position is. You’ll want to make sure you include your title, company name, and the time you’ve been at that position. According to LinkedIn, users with “up to date” positions are discovered up to 18x more in searches by members and recruiters.

3) Keep an up-to-date list of relevant skills
Again, help other users understand who you are and what you do. Update your list of skills on your profile every now and then. According to LinkedIn, members with 5 or more skills listed are sent a message up to 33x more by other LinkedIn members and recruiters, and get up to 17x more profile views.

4) Add your location
Help businesses and professionals in your area find you by adding your current location. Anyone searching for the kind of skills you have in your area would miss you if you did not include this vital piece of information.

5) Include a summary
This will arguably be the longest and most daunting task of the five, but consider it your opportunity to tell the world your professional story. Some ideas of what to put in your summary include: basic information about yourself, your professional experience, what interests you, and some goals of what you hope to achieve. One compelling paragraph should be all that you need and will help you get found in LinkedIn search results.

That’s it! All of these quick steps are key driving more interest and communications from your LinkedIn profile. Bonus points if you pick-up a couple of recommendations along the way.

 

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Is Snapchat the Next Facebook?

 Nowadays technology is moving so fast that it is essential for the leading players to keep up to date otherwise they will be overtaken by one of the emerging companies.
One of the newer companies is Snapchat and people are asking the question:

“Is Snapchat the new Facebook?”

Snapchat was started in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown at Stanford University.

The original idea was to create an application which would allow users to share images that were short-lived and self-deleting. Because the photos are short-lived these would normally be fun photos.

As is often the case with new technology the uses very often broaden from the original idea.

Snapchat evolved into a mix of private messaging and public content including live events such as sports and music.

The company grew quickly and in November 2012 users had shared over one billion photos with 20 million photos being shared every day.

New facilities continued to be added such as the ability to send video snaps in addition to photos in December 2012.

According to Snapchat’s own statistics, in May 2015 users were sending 2 billion videos per day which grew to 6 billion by November. By 2016, the daily video views had grown to 10 billion. In May 2016,the company raised $1.81 billion in equity, demonstrating the strong financial interest in the company.

In September 2016, Snapchat Inc. was re-branded as Snap Inc, and the company released Spectacles, which is a pair of smart glasses with a built-in camera that can record 10 seconds of video at a time. These glasses are being sold in pop-up stores throughout the country.

Recent performance

In the final quarter of 2016,Snapchat announced that it has 158 million daily active users. Sales are generated mainly through advertising and increased from $58.7 million in 2015 to $404.5 million in 2016. However losses increased from $306.6 million in 2015 to $514.6 million in 2016. On average, Snapchat makes $1.05 from each user per quarter,which compares with $4.83 that Facebook makes. However, Facebook is well established and Snapchat is less than 6 years old. The revenues tend to be seasonal,with the most advertising dollars spent in the last quarter of the year.

Demographics

In 2014, researchers from the University of Washington and Seattle Pacific designed a user survey group to try and understand why the application was being used.The findings were that users do not utilize Snapchat for sensitive content. Rather it was used for applications such as “stupid faces” with 59.8% of respondents reporting this use was the main reason for using Snapchat. As a result,the study suggests that the success is not due to its security properties, but because users found the application fun to use.

Monetization

Snapchat’s first paid advertisement was show to users in October 2014, which was a movie trailer for the horror film Ouija. Like all companies, it recognizes the need for a revenue stream. In 2015,McDonald’s paid for a branded geofilter covering its restaurant locations in the United States. Initiatives continued to earn revenue, one of which involved the National Football League to present live stories from selected games. In 2016 the company announced a deal with NBC Olympics to allow stories from the 2016 Summer Olympics to be featured on Snapchat in the USA. The stories covered a combination of footage from NBC,athletes and attendees.In addition,NBC sold advertising.

New York Listing

Snap Inc. the parent company has revealed plans to go public in what is expected to be the largest US technology listing in recent years. This has surprised many people as the losses have increased every year.Despite this, it is expected that the company will be valued at between $20 billion and $25 billion.

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http://www.johnhayesonline.com

 

Using Facebook Live For Business

 Print ArticleUSING FACEBOOK LIVE

Using Facebook live is just about a must for every business right now. Since this live feature was rolled out to every business page and even to groups, it has grown businesses massively and gotten a ton of organic reach. We all know that Facebook barely gives us any organic reach these days and it is only set to decline I’m afraid.

 

So here are some Tips on using Facebook live:

– Be sure your lighting is good, also you don’t want a cluttered back ground.

– No background noise, let your audience hear you clearly.

– It’s OK if you get a little flustered, don’t let that discourage you. If anything it – makes you more ‘real’.

– Turn your phone onto airplane mode, it avoids any calls coming in whilst you are live.

– When people ask you questions whilst you’re live, use their name when answering their question, people love to be acknowledged.

– Play around with different times of using Facebook live and different lengths of times too. Try just a quick intro for 2 minutes and then go for longer next time.

– Always use a call to action whilst live.

– Ask people to follow you when you are live, so that they get a message each time you’re live.

These are just a bunch of basic, but very useful tips for you to start your journey using Facebook live. I know for me, going live is way out of my comfort zone, but having just done it a few times recently for a client, I have found I am more confident and actually enjoy them. I used to dread it, but now look forward to it.

It’s OK to make a few notes and pop them near your phone, it’s easy to forget your main points once you go live.

Live video is only going to get bigger as time goes on, so expect to see more and more streams appearing on your feed. So go have fun with it and make it part of your marketing strategy.

Every business needs a strong marketing strategy and Facebook Live is a fabulous FREE tool, so be sure to use it regularly. Free marketing isn’t easy to come by, so when you get a shot at using something this big, you need to step in and start using it. Have fun using Facebook live and start building those all important relationships through it.

Got a business and need more marketing strategies for Free? Facebook Live is a fantastic free marketing tool that every business should be using.
Need help with your business? Contact me if you’d like to work together on building your business and income.
Contact me here today: http://socialsuccesswithsonya.com/contact/

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Social Media for Your Business in 2017

It’s 2017, and there is no time like the present to hit the ground running.

As the New Year starts, it is important that you get everyone to know your business and to appreciate its value.

Expansion and market penetration can only be achieved through self-promotion.

Self-promotion can be a resourceful thing if done in a professional and consistent manner. It can help you reach demographics that you once thought could not be penetrated.

One sure way to do this in 2017 is to use social media in the correct way. This requires that you use the tools at your disposal to better yourself and to achieve your maximum potential.

Here are a few steps to get you going in the right direction

1. Stop treating it as a hobby.

Yes, you probably have accounts that you post once in a while, and you consider yourself good at this sort of thing. It’s hard to manage a business and still find time to maintain an active profile on social media, not to mention the time and energy that go into interacting and answering clients or customers’ questions on various platforms.

Trying to juggle your work and paying attention to what goes on literally every second would drive you up a wall. In our competitive market that is the wrong attitude to social media- if anyone could do it we would all be swimming in money from our daily posts. But unfortunately, advertising on social media will certainly flop if all you can offer is a half-hearted attempt. There is a solution for that:

2. Hire a social media manager.

Stop treating advertising on it as a side gig and hire yourself a person who is fully dedicated to managing your social media accounts daily and consistently. That is why it would be best to hire a person whose sole responsibility is pushing your brand name through the various social media platforms that you have. Their job will be:

  • to promote your brand consistently throughout the day
  • to answer questions from potential clients and customers
  • To maintain various accounts and to open accounts that target different customer bases.
  • To drive traffic to your website.
  • To push your product on different blogs for maximum exposure.

3. Target new markets

It’s important that you get out of your comfort zone and start paying more attention to different customer bases. Expansion can only happen if new client bases are tapped and social media can be that very tool that brings your business to the next lucrative stage. Different social media platforms may cater to different demographics, but by manipulating it and knowing how to communicate in that sphere, you can easily turn that penetration into flowing business revenue.

Ah, the beauty.

The beauty of this for your business is that once one customer is satisfied, the word spreads like wildfire and nothing, absolutely nothing can stop good business from trending.

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Improve Your Facebook Ad Performance With These Targeting Tactics

Facebook is an active platform for entertainment, news, as well as a social networking place for friends and family.

However, the same platform plays an important role for many business owners and marketers in identifying and reaching their target audience as well to increase their business sales.

Though the connection between popular entertainment and advertising is generation old- be it through newspapers, television or radio media, Facebook has suggested more fine-tuned ways targeting the potential audience. This has brought about maximisation of reach for business owners and marketers.

Humongous number of people use Facebook actively every day, thus providing a massive collection of data to the platform. This gives an added advantage to many business owners to advertise their brand. However, many marketers still do not know how to take full advantage of Facebook ads.

Here are 3 advanced and effective ways of using Facebook Ads to better target consumers on the platform.

  • The most basic way to use ad targeting is to use keywords properly to create interest, thus creating a solid advertising audience. It is not necessary that your business page fans are your ideal customers. Therefore, instead of using Facebook’s extensive Interest, Keyword, and Demographic options, it is better to target consumers who are more likely to buy the brand’s product or service. Tools such as targeting specific age range or specific gender are a good way of targeting but you can also use other interest groups such as industries, job titles etc. Take suggestions from Facebook to remove any vague idea and target your ideal customer base.
  • Facebook’s data and algorithms are powerful than you realise. However, it becomes necessary for business owners to create their own data to use for audience creation. Source base custom audience list makes it possible for advertisers to reach the target audience. Though a business owner cannot direct an ad towards a specific person, with a custom audience, it is easy to target your customer base. Based on an opt-in email marketing list or tracking pixel n a web page, it is possible for a marketer to create an audience. Different marketing and advertising techniques can be used for this audience. It is also possible to re-target the visitors who visited your web page in the past, by using the tracking pixel. Though it is not guaranteed that the audience will react to the ad, it is the best way to target people who had shown prior interest in your brand.
  • It is often easier to target people with similar characteristics. If a specific audience has liked the business page and its content, this lookalike audience feature can be made to use to gain more fans for the brand page as well as to create content engagement. Business who use social media to highlight their products specifically gains from this feature. Facebook’s data and algorithms create a profile for such customers and establish lookalike connection with the current audience.

These three ways can be adopted to improve Facebook ad results.

If you need more advice on how we can help you with your Social Media Strategy and Campaigns then contact us today.

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How Do I Become Successful on Twitter?

 There are 284 million monthly active users on Twitter and chances are, you’re one of them – we certainly are.

Unfortunately, just because all of us are active on Twitter doesn’t mean we’re using it the right way.

And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter… and what doesn’t.

While some of it confirmed what we suspected, we were also shocked by some of the results.

Have a read below and let us know if any of these stats were surprising to you, too.

 

1) Tweets from businesses that contain images are 34% more likely to get retweeted than tweets from businesses with no image at all.

Are you using images on Twitter yet? If not, keep in mind that photo file sizes can be up to 5MB and animated GIFs can be up to 3MB. You can even tag other users in your photos – just like on Facebook!

 

2) Tweets from businesses with a URL placed in the middle of the tweet are 26% more likely to get retweeted than those with a URL placed at the beginning or end of the tweet.

I had no idea that this was the case and upon review, I was most often placing the URL at the end of the tweet – lesson learned!

 

3) Tweets from businesses that include hashtags are 33% more likely to get retweeted than tweets without hashtags.

Be clever with your use of hashtags – keep them around 11 characters (more on that later) and even try to incorporate them into the actual copy of the tweet.

 

4) Tweets from businesses with one hashtag are 69% more likely to get retweets than those with two hashtags.

When it comes to hashtags, remember that more is less.

 

5) Hashtags with 11 or more characters get 117% more retweets than those within 6 and 10 characters.

That gives you just enough space to come up with something catchy and on-brand for your tweets.

 

6) Twitter direct message campaigns get on average a 300% higher click rate than one-off email campaigns.

SocialBro actually has a tool that allows you to create really targeted DM campaigns, keeping you from annoying or spamming your audience.

 

7) 90% of Twitter users who engage with Twitter-based marketing campaigns will not follow the company on Twitter after the campaign interaction.

90% is a massive number! Have you got a strategy in place to retain the reach from your Twitter marketing campaign after the campaign ends?

 

8) Businesses will on average lose 15% of new Twitter followers within three weeks unless they make an effort to engage early.

So if you do manage to convince the tweeps from your marketing campaign to follow you, the work doesn’t stop there. You need to retain your followers by being engaged with your community. Speak to them on a one-to-one basis, ask them questions, post funny, honest, and human tweets, and above all, share awesome, valuable content that they will find super valuable.

 

9) Over half (57%) of businesses are spending at least 50% more on Twitter marketing compared with two years ago, with 15% of respondents stating that their spending has tripled.

If you’re not experimenting with content amplification on Twitter yet, you’re missing out on a very big opportunity.

I hope this has been helpful.

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