Bounce Rate Basics

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If you have a website you should be taking an interest in the amount and quality of traffic that is hitting your site. You spend energy, time, marketing efforts and money for this valuable traffic. Do you know what your bounce rate is? Bounce rate is referred to when a visitor comes to your site and then leaves before visiting any other pages within the site or doesn’t stay for very long. This means they either did not find something interesting to keep them there, or they did not find a reason to click on any other page or article within your site. This means you spent the money getting someone to your site and they left with only a slight impression of your brand.