Facebook Ad Targeting
We’re going into targeting in-depth shortly, but it’s fitting to explain it broadly here where we’re discussing the advantages of Facebook.This social network is able to help advertisers bore down deeply into its user base and target ads toward very specific types of people. Since it is a social networking site first and foremost, it makes sense that Facebook would have this ability.
Unlike Google that only relies on keyword matching, Facebook can help advertisers reach people based on their age, geographical location, interests, hobbies, age and so on.
Interest-based targeting can be especially useful for advertisers with distinct products or services that don’t appeal to a general audience.
One of the biggest benefits of Facebook’s targeting is its potential ability not only to gain results, but also to save money for advertisers.