When people visit your website chances are very likely that most of them will leave within the first ten seconds, never to return again.
The worst part about this is they leave without buying anything. They don’t even take the time to leave you a name, number or email address, so you have no idea how to reach them again.
I’m going to go over some simple tips that you can use to get people to come back to your website repeatedly.
Update the pages on your website frequently.
Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.
Offer additional value on your website.
For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.
Allow visitors to ‘opt in’ to get special offers.
Place a link on your site to invite visitors to ‘opt in’ to get a monthly newsletter, or valuable coupons, or special discounts, etc.
Book Mark this site script.
Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.
Show this to a friend script.
Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a pre written title, “Thought you might be interested in this”, just by clicking on it.
Promote yourself.
Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
Create a ‘Our Policies’ page
that clearly defines your philosophy and principles in dealing with your customers.
Also post your privacy policy as well so that clients know they are secure when they visit your site.
Add an FAQ page.
Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
Titles and Site Navgation
Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
Never spam.
Never send a visitor who has opted for your newsletters with unsolicited emails. And if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list.
One more thing you can do is make your website more interactive. Make it interesting and fun for them to stick around.
Let’s take a look at MySpace as an example.
Go to the main page and snoop around. Not only do they provide a place for people to meet and get to know each
other, they have polls, classifieds, forums, videos and more. All designed to get you to stick around and come back
again.
Now I’m not saying that you should try to compete with MySpace, but what you can do is take the time to design
your web pages so that your visitors will want to click around for a while and get to know you.
The key is to give them something to do and a reason to come back.
The longer you can keep their attention the more times you can get them to come back… and the better this is for you and your business!
Really loving this blog! I stopped sending emails for the moment just to check you guys out. But i really need to get back to making money:)
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Cool post. I will be bookmarking and sharing it with my social community.
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