Cost per action (CPA) is an online advertising marketing strategy that allows an advertiser to pay for a specified action from a prospective customer.
Doing a CPA campaign is relatively low risk for the advertiser, as payment only has to be made when a specific action takes place.
CPA Marketing is an excellent way to generate revenue on your site.
You can accomplish it with three simple steps. Let’s get started.
Step #1 – Go Find an Offer
The first step is to search for an offer that will align with the traffic you get on your site.
There are many different CPA networks to choose from all with hundreds of offers so you should not have a problem finding something that’s right for you.
You can search based on network, category, price, keyword, etc.
Once you find an offer that seems to match your needs you can read the offer details.
The listings generally offer basic information such as what kind of traffic is allowed or what users are required to do.
If it seems like a good match, click the ‘landing page preview’ button.
Now you will see the pages that your visitors will see when they click the CPA link. I
f it looks shady, walk away, because it will look shady to your visitors too and it will not convert.
The more fields on a page the lower the conversion rate so keep this in mind, although more fields compensate with higher commissions. You’ll have to weigh it out.
Step #2: Join a CPA Network
Once you decide the offer looks right for you, you need to join the network that runs the offer.
To apply simply click the link on the offer page.
The application will ask you for your phone number, which they will call you at.
For many affiliate marketers this poses a bit of a problem, as we aren’t used to talking with others when making money.
You are going to need to get accepted.
The CPA network isn’t trying to be difficult.
They just want to make sure that you are as legitimate a business as they are.
Just be transparent. Keep in mind you don’t have to be a ‘rock star’ to get accepted, so if you are new, be honest and tell them that.
Step #3: Build Your Website around CPA
After you are accepted at the network you want to join, and you have a CPA offer that’s read, it is time for you to implement your CPA into your website.
What’s great about CPA you can have a website that looks like a Fortune 500 Company and you don’t waste your time putting up ugly banners that pay hardly anything if at all.
There’s no need for in your face advertising with CPA.
There you go – three easy steps and you too can be participating in CPA Marketing.