Social Media

Blog / Social Media

The Secret Sauce behind Ad Retargeting

If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad re-targeting technology. Let me tell you, most of the things you’ve heard are absolutely correct. Perhaps you’ve heard that ad re-targeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference. Similarly,…

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Blog / Social Media

Do this to maximize your reach on X

One of the most interesting and confusing concepts in social media marketing involves the idea of reach. How do you define this? How do this benefit businesses? How does this help you make more money online? Let’s get real here. The main reason why you’re even doing social media marketing in the first place is you want to make money. That is the bottom line. It’s all about the profit motive. There’s no shame in…

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Blog / List Building / Social Media

How to get leads using X

  How to get leads using X Leads, of course, are email addresses. When a person gives you his or her email address, they’re essentially giving you permission to follow up. Maybe they signed up on your mailing list or a special promo. Whatever the case may be, when they give you their email address, they are giving you permission to contact them and talk to them regarding a particular subject matter. Sounds good so…

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Blog / Social Media

Can Facebook Really Deliver Sales?

Can Facebook Really Deliver Sales? One of the biggest misconceptions about Facebook’s marketing potential turns on whether Facebook can be a good source of traffic that actually buys stuff from online stores. For every positive story you hear of merchants killing it with Facebook traffic, You’d probably hear dozens more merchants who are frustrated with Facebook. They really cannot make heads or tails of Facebook’s traffic, as far as their e-commerce sales are concerned. They’re…

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Blog / Social Media

Top Tips for Creating Killer Company Pages on LinkedIn

Your company page on LinkedIn is one of the most critical aspects of your presence on the professional networking platform. To maximize the benefits of using LinkedIn to grow your business, it is essential to have an eye-catching company page that clearly represents your business in a meaningful way. Here are some tips for creating a LinkedIn company page that will grab the attention of your audience. Choose an Eye-Catching Banner The first thing that…

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Blog / Social Media

An Introduction to Instagram Stories

An Introduction to Instagram Stories and Why It’s Big News for Marketers Instagram Stories can essentially be summed up as Instagram’s attempt to jump on the SnapChat gravy train. These are photos that Instagram account holders can take and share with their users but which will ‘self-destruct’ after one hour, rather than being saved to that user’s grid. This might seem like a small or unexciting new feature for the platform but actually, it represents…

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