More Uses for Your Mailing List

So, you’ve built a mailing list and now you’re using it to drive more traffic to your site and encourage more sales of your products. You’re developing a stronger relationship as a result and you have cut out the ‘middle man’ as it were by removing Facebook or Twitter from the equation. But while these are great uses for email marketing, there are actually many more besides which you can use if you want to get even more profit and benefit from all your hard work. Here are some examples: Surveys and Crowdsourcing A mailing list is not […]

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Why the Long-Term Relationship is More Important Than Short Term Sales

Why the Long-Term Relationship with your mailing list is more important than short-term sales What is a mailing list to you? If you think of your mailing list as something that you can use in order to promote your products and try to get sales then you may be missing out on the true potential of this incredible asset. In reality, A mailing list has much more potential than just a means of selling and if you know how to get the most from it, then it can be the difference between being a small website and a […]

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What is Double Opt-In and Why Does it Matter?

An autoresponder is one of the most useful tools any serious marketer needs. You will gain access to a large number of different features and options. The most basic function of an autoresponder is the ability to simply send bulk emails But more than that… They can also be used to handle subscriptions, And track data like open rates and much more. And one of the most important features you should be using with your autoresponder is the ‘double opt-in’. This is a two-stage sign-up process for your mailing list that will invite the user to first enter […]

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How to Write Emails That Will Get Read

Want to write the perfect email for your list? There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand. That said though, there are certainly some ‘best practices’ to keep in mind when you are coming up with your emails and that can help you to get a better response. Let’s take a look at some of them… Write a Story I once heard the expression that ‘storytelling is SEO for the human mind’. This is incredibly true and the fact is that the human […]

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How to Sell Using Email

Building a mailing list is a fantastic way to make your audience feel as though they are on board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, it is also important that you make a profit in the short term! Most of us can’t afford to wait months or years until we start selling So sooner or later, you will need to try promoting something that people will want to buy. The way you go about this is different for emails […]

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