How to Write Emails That Will Get Read

Want to write the perfect email for your list? There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand. That said though, there are certainly some ‘best practices’ to keep in mind when you are coming up with your emails and that can help you to get a better response. Let’s take a look at some of them… Write a Story I once heard the expression that ‘storytelling is SEO for the human mind’. This is incredibly true and the fact is that the human […]

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How to Sell Using Email

Building a mailing list is a fantastic way to make your audience feel as though they are on board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, it is also important that you make a profit in the short term! Most of us can’t afford to wait months or years until we start selling So sooner or later, you will need to try promoting something that people will want to buy. The way you go about this is different for emails […]

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How to Promote Your Mailing List With a Blog

Promote Your Mailing List With a Blog When growing your mailing list the most common way is to promote a single-page landing page This is a single page on your website that is focused on listing the benefits your subscribers will gain by giving you their email and signing up for your list It will detail what the new subscribers can expect to get from signing up And it will provide the opt-in form where they can go ahead and enter their email address and name. But while this can work well, it’s important not to overlook one […]

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How to Avoid Spam Filters

How to Avoid the Spam Filter and Get Into the Primary Inbox One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content. Today this has become even harder though. Now we not only have spam boxes but also ‘social’ and ‘promotional’ boxes that further segregate our messages and make it hard for any of our messages to […]

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Use Testimonials To Build Trust

Build Trust using Testimonials Let me ask you a question. Who do you trust more about what movie to watch? A commercial on TV, or a recommendation from a friend who’s seen it? The friend wins every time. Because it isn’t an ad or marketing message. It’s a testimonial for the film given by someone who doesn’t have a vested interest in selling more tickets. That builds trust and makes you more likely to go see it. It also illustrates why testimonials are so important and powerful when it comes to your business.   How Do You Get […]

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