The reason that many businesses fail is they don’t focus on what is important – the customer. When asked, many business owners will say that turning a profit is their main goal and while it is vital to the success of any business it’s also important to remember that without customers you won’t have any revenue. That’s why it only makes sense to put them […]
If you’re a blogger, chances are you’ve heard of trackbacks. Most likely, you probably don’t know what these are and what they have to do with your blog. That’s alright, as most people don’t quite understand how trackbacks work and why they are useful for a blog. In this post, we’re going to go over trackbacks What they are, How they work, Why they are […]
Why is it that motivating others is easy, but we struggle to motivate ourselves? There’s always another task that needs to be done, another deadline that needs to be met. Yet, we need to learn how to take the time to show ourselves that we’re strong and hard-working. One of the secrets of self-motivation is to get our internal gears turning the right way so […]
Take time every once in a while, to evaluate your lead generation systems. This is important because what once worked great may not be working today. This is especially true when it comes to attracting new leads because the way people enter your sales funnel can change very quickly. It’s a good idea to schedule this check on a regular basis. How often is up […]
Ever since LinkedIn released its publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales. When it comes to effectively marketing a business, every company should be taking advantage of publishing posts on LinkedIn. Here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business. Start […]
Get Into the Primary Inbox One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in. Especially those that might contain viruses, phishing scams, or other harmful types of content. Today this has become even harder though. Now we not […]
Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain. Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from contacts and a low open rate. If your sender reputation gets too bad, […]