An Introduction to Instagram Stories

An Introduction to Instagram Stories and Why It’s Big News for Marketers Instagram Stories can essentially be summed up as Instagram’s attempt to jump on the SnapChat gravy train. These are photos that Instagram account holders can take and share with their users but which will ‘self-destruct’ after one hour, rather than being saved to that user’s grid. This might seem like a small or unexciting new feature for the platform but actually, it represents a bold step into the future for Instagram and a massive opportunity for marketers. Why Instagram Stories Matter Instagram Stories essentially give you a new […]

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