A sales funnel is a marketing concept that illustrates the customer journey from initial awareness of a product or service to the final purchase. It represents the steps a customer takes, starting from the top of the funnel where they become aware of your brand, to the middle of the funnel where they are considering their options, and finally to the bottom of the funnel […]
A sales funnel is an effective marketing strategy. A visitor arrives at your site (cold lead) and eventually is turned into a paying customer. Generally, people arrive at a website looking for a way to solve a problem or fill a need. The sales funnel strategy provides a solution that starts by gaining the visitor’s trust. Once that trust is built and the visitor feels […]
Take time every once in a while, to evaluate your lead generation systems. This is important because what once worked great may not be working today. This is especially true when it comes to attracting new leads because the way people enter your sales funnel can change very quickly. It’s a good idea to schedule this check on a regular basis. How often is up […]
Ever since LinkedIn released its publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales. When it comes to effectively marketing a business, every company should be taking advantage of publishing posts on LinkedIn. Here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business. Start […]
Strategies for Getting Your Emails into the Primary Inbox Getting your emails into the primary inbox has always been a challenge for email marketers, as they have to bypass the spam filter. The spam filter’s main purpose is to block unwanted messages, Particularly those containing viruses, phishing scams, or harmful content. However, with the introduction of separate spam, social, and promotional boxes, it […]
The Worst Email Marketing Mistakes You can spend months or even years building a massive mailing list and create something that is highly targeted and filled with incredibly engaged and interested readers. But while this is true, it still only takes a single message to bring your hard work crashing down! Some mistakes are so destructive that they can destroy your chances of running an […]
