Take time every once in a while, to evaluate your lead generation systems. This is important because what once worked great may not be working today. This is especially true when it comes to attracting new leads because the way people enter your sales funnel can change very quickly. It’s a good idea to schedule this check on a regular basis. How often is up […]
Ever since LinkedIn released its publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales. When it comes to effectively marketing a business, every company should be taking advantage of publishing posts on LinkedIn. Here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business. Start […]
Get Into the Primary Inbox One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in. Especially those that might contain viruses, phishing scams, or other harmful types of content. Today this has become even harder though. Now we not […]
The Worst Email Marketing Mistakes You can spend months or even years building a massive mailing list and create something that is highly targeted and filled with incredibly engaged and interested readers. But while this is true, it still only takes a single message to bring your hard work crashing down! Some mistakes are so destructive that they can destroy your chances of running an […]
Why Timing is Everything in Sales One of the key concepts behind lead generation and the lead cycle is timing. Managing your leads correctly is all about understanding what point your readers are at and how they are likely to respond to your offers at any given time. This is key to understand but too many people overlook it. Very often, we think about sales […]
Understanding the lead lifecycle, Lead generation and lead scoring are the best things you can possibly do for your business If you want to increase your turnover, revenue, and profits Also increasing the brand loyalty and trust you get for your business. The problem is that too many people don’t think about leads and instead focus just on sales. They believe the aim of their […]