Email Marketing Mistakes

The Worst Email Marketing Mistakes  You can spend months or even years building a massive mailing list and create something that is highly targeted and filled with incredibly engaged and interested readers. But while this is true, it still only takes a single message to bring your hard work crashing down! Some mistakes are so destructive that they can destroy your chances of running an effective email marketing campaign. Others will simply prevent you from making the progress you should be. So, check and see if any of these mistakes sound familiar. If so, change your ways! Buying Links Buying […]

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How to Build a Mailing List With Incentives

Use Incentives To Build Your List One of the most important things you can do to build leads online is to create a mailing list. This then allows your visitors to demonstrate their interest in your brand and products by subscribing, which takes them from being ‘cold leads’ and turns them into warm leads. These are now people who have demonstrated their interest in your business and who are showing a willingness to receive correspondence from you. But in order to create those leads, you need to be able to convince people to sign up in the first place. Why […]

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Why Timing is Everything in Sales

Why Timing is Everything in Sales One of the key concepts behind lead generation and the lead cycle is timing. Managing your leads correctly is all about understanding what point your readers are at and how they are likely to respond to your offers at any given time. This is key to understand but too many people overlook it. Very often, we think about sales in terms of who is likely to buy from us and who isn’t. Someone is either a likely buyer, or they aren’t and there is no in-between! In fact, though, someone can be likely to […]

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Explaining Leads in Terms of Dating

Understanding the lead lifecycle, Lead generation and lead scoring are the best things you can possibly do for your business If you want to increase your turnover, revenue, and profits Also increasing the brand loyalty and trust you get for your business. The problem is that too many people don’t think about leads and instead focus just on sales. They believe the aim of their website is to convert as many visitors as possible and to maximize their sales. The irony is that this actually ends up driving away a lot of potential customers Actually reducing their profits significantly. Why […]

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Understanding the Lifecycle of a Lead

When you talk about getting new customers to your website or business, you will often focus on bringing in ‘leads’. A lead is of course any potential customer who meets the right criteria and thereby can be considered the kind of person that you are going to be marketing to. But not all leads are made equal and some leads are certainly better than others. The aim of your business then is not only to bring in leads but to bring in the right kinds of leads and also to convert leads from one kind to another. Let’s take a […]

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