When you talk about getting new customers to your website or business, you will often focus on bringing in ‘leads’. A lead is of course any potential customer who meets the right criteria and thereby can be considered the kind of person that you are going to be marketing to. But not all leads are made equal and some leads are certainly better than others. […]
So, you’ve built a mailing list and now you’re using it to drive more traffic to your site and encourage more sales of your products. You’re developing a stronger relationship as a result and you have cut out the ‘middle man’ as it were by removing Facebook or Twitter from the equation. But while these are great uses for email marketing, there are actually many […]
Why the Long-Term Relationship with your mailing list is more important than short-term sales What is a mailing list to you? If you think of your mailing list as something that you can use in order to promote your products and try to get sales then you may be missing out on the true potential of this incredible asset. In reality, A mailing list has […]
An autoresponder is one of the most useful tools any serious marketer needs. You will gain access to a large number of different features and options. The most basic function of an autoresponder is the ability to simply send bulk emails But more than that… They can also be used to handle subscriptions, And track data like open rates and much more. And one of […]
Want to write the perfect email for your list? There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand. That said though, there are certainly some ‘best practices to keep in mind when you are coming up with your emails and that can help you to get a better response. Let’s take […]
Building a mailing list is a fantastic way to make your audience feel as though they are on board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, It is also important that you make a profit in the short term! Most of us can’t afford to wait months […]
Promote Your Mailing List With a Blog When growing your mailing list the most common way is to promote a single-page landing page This is a single page on your website that is focused on listing the benefits your subscribers will gain by giving you their email and signing up for your list It will detail what the new subscribers can expect to get from […]
How to Avoid the Spam Filter and Get Into the Primary Inbox One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content. Today this […]