Help Without Hype

Backlinks, also known as incoming links, inbound links, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by one web page, directory, or top level domain from another web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks…