Evaluate Your Lead Generation System

Take time every once in a while, to evaluate your lead generation systems. This is important because what once worked great may not be working today. This is especially true when it comes to attracting new leads because the way people enter your sales funnel can change very quickly. It’s a good idea to schedule this check on a regular basis. How often is up to you and the needs of your business. For instance,…

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3 Ways to Generate Leads with LinkedIn

Ever since LinkedIn released its publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales. When it comes to effectively marketing a business, every company should be taking advantage of publishing posts on LinkedIn. Here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business. Start by Using It The search engine optimization value that you…

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How to Avoid the Spam Filter

Strategies for Getting Your Emails into the Primary Inbox Getting your emails into the primary inbox has always been a challenge for email marketers, as they have to bypass the spam filter. The spam filter's main purpose is to block unwanted messages, Particularly those containing viruses, phishing scams, or harmful content. However, with the introduction of separate spam, social, and promotional boxes, it has become even more difficult for emails to grab attention. But don't…

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Top 4 Ways to Improve Your Sender Reputation

Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain. Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from contacts and a low open rate. If your sender reputation gets too bad, then you risk becoming blacklisted and the number of messages…

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5 Ways LinkedIn Can Help You Build Your Brand

LinkedIn is probably the most underrated social networking platform when it comes to marketing a business. However, several thousand businesses report that, in at least one case, LinkedIn is more important than any other social media network. In fact, a recent survey indicated that the most important networking site for business marketers is LinkedIn. Here are five ways you can utilize LinkedIn to help you build your brand and increase sales for your business. Turn…

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Top Tips for Creating Killer Company Pages on LinkedIn

Your company page on LinkedIn is one of the most critical aspects of your presence on the professional networking platform. To maximize the benefits of using LinkedIn to grow your business, it is essential to have an eye-catching company page that clearly represents your business in a meaningful way. Here are some tips for creating a LinkedIn company page that will grab the attention of your audience. Choose an Eye-Catching Banner The first thing that…

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The Importance Of Branding and Mission Statement

When you think about leads, you probably think about sales and marketing. Creating leads is all about getting people to your business and making them want what you have. This type of thinking is out of date. What’s much more important now – especially online – is making those leads identify with your brand and demonstrating to them the kind of value you are capable of providing and why they should take an interest in…

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Tips on Goal Setting

Are you frustrated when nothing works out in your favor? Do you get depressed when you do not achieve the desired success? When you do not get the results you desire, you tend to look for tips everywhere that can help you to achieve your goals. Here are some strategies that you can apply to set your goals and get the desired results. In order to achieve your goals, visualize your dreams and goals. Dreaming…

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3 Essential Steps to Add Intensity to Your Goals

Do you want to know the secret to really achieving your biggest dreams? The secret sauce is to add intensity to your goals. Make them big, think big, and act big.   Oftentimes, people fall short of achieving their best life because they run out of energy or motivation. They get side-tracked and distracted. But load your goals with intensity and you’ll be powering ahead. Here are three things you can do to turbo-charge your…

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Lead Generation for Beginners

Something that a lot of business owners don't consider is the fact that sometimes you have to do research before you can start a lead generation campaign. This is because it’s important to know what your prospective customers need, want, and are willing to pay for. You don’t want to waste your time and money generating leads that don’t convert into paying customers. When you talk about getting new customers to your website or business,…

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Are You Trying to Focus on Too Much

Signs You Are Trying to Focus on Too Much Being busy is not a virtue, nor is it a sign of productivity. If you are taking on too much, the truth is, you will focus on none of it and do a horrible job at what you manage to complete. It’s always better to do less, yet do it correctly rather than do many things with errors and omissions.   You Forget What You’re Doing…

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