Something that a lot of business owners don't consider is the fact that sometimes you have to do research before you can start a lead generation campaign. This is because it’s important to know what your prospective customers need, want, and are willing to pay for. You don’t want to waste your time and money generating leads that don’t convert into paying customers. When you talk about getting new customers to your website or business,…
Signs You Are Trying to Focus on Too Much Being busy is not a virtue, nor is it a sign of productivity. If you are taking on too much, the truth is, you will focus on none of it and do a horrible job at what you manage to complete. It’s always better to do less, yet do it correctly rather than do many things with errors and omissions. You Forget What You’re Doing…
The Worst Email Marketing Mistakes You can spend months or even years building a massive mailing list and create something that is highly targeted and filled with incredibly engaged and interested readers. But while this is true, it still only takes a single message to bring your hard work crashing down! Some mistakes are so destructive that they can destroy your chances of running an effective email marketing campaign. Others will simply prevent you from…
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Use Incentives To Build Your List One of the most important things you can do to build leads online is to create a mailing list. This then allows your visitors to demonstrate their interest in your brand and products by subscribing, which takes them from being ‘cold leads’ and turns them into warm leads. These are now people who have demonstrated their interest in your business and who are showing a willingness to receive correspondence…
Why Timing is Everything in Sales One of the key concepts behind lead generation and the lead cycle is timing. Managing your leads correctly is all about understanding what point your readers are at and how they are likely to respond to your offers at any given time. This is key to understand but too many people overlook it. Very often, we think about sales in terms of who is likely to buy from us…
Start Visualizing Your Success Today You may not realize it, but you are already a powerful visualizer. You probably spend a lot of time imagining your life, Chances are you’re more focused on worry and anxiety, not on making success your reality. How often do you think about that presentation or that date, and imagine the worst possible outcome. If your inner monologue tends to revolve around potential mishaps or anxious ‘what ifs?” then…
Understanding the lead lifecycle, Lead generation and lead scoring are the best things you can possibly do for your business If you want to increase your turnover, revenue, and profits Also increasing the brand loyalty and trust you get for your business. The problem is that too many people don’t think about leads and instead focus just on sales. They believe the aim of their website is to convert as many visitors as possible and…
An Introduction to Instagram Stories and Why It’s Big News for Marketers Instagram Stories can essentially be summed up as Instagram’s attempt to jump on the SnapChat gravy train. These are photos that Instagram account holders can take and share with their users but which will ‘self-destruct’ after one hour, rather than being saved to that user’s grid. This might seem like a small or unexciting new feature for the platform but actually, it represents…
When you talk about getting new customers to your website or business, you will often focus on bringing in ‘leads’. A lead is of course any potential customer who meets the right criteria and thereby can be considered the kind of person that you are going to be marketing to. But not all leads are made equal and some leads are certainly better than others. The aim of your business then is not only to…
So, you’ve built a mailing list and now you’re using it to drive more traffic to your site and encourage more sales of your products. You’re developing a stronger relationship as a result and you have cut out the ‘middle man' as it were by removing Facebook or Twitter from the equation. But while these are great uses for email marketing, there are actually many more besides which you can use if you want to…
Why the Long-Term Relationship with your mailing list is more important than short-term sales What is a mailing list to you? If you think of your mailing list as something that you can use in order to promote your products and try to get sales then you may be missing out on the true potential of this incredible asset. In reality, A mailing list has much more potential than just a means of selling and…