When you talk about getting new customers to your website or business, you will often focus on bringing in ‘leads’. A lead is of course any potential customer who meets the right criteria and thereby can be considered the kind of person that you are going to be marketing to. But not all leads are made equal and some leads are certainly better than others. The aim of your business then is not only to…
So, you’ve built a mailing list and now you’re using it to drive more traffic to your site and encourage more sales of your products. You’re developing a stronger relationship as a result and you have cut out the ‘middle man' as it were by removing Facebook or Twitter from the equation. But while these are great uses for email marketing, there are actually many more besides which you can use if you want to…
Why the Long-Term Relationship with your mailing list is more important than short-term sales What is a mailing list to you? If you think of your mailing list as something that you can use in order to promote your products and try to get sales then you may be missing out on the true potential of this incredible asset. In reality, A mailing list has much more potential than just a means of selling and…
An autoresponder is one of the most useful tools any serious marketer needs. You will gain access to a large number of different features and options. The most basic function of an autoresponder is the ability to simply send bulk emails But more than that... They can also be used to handle subscriptions, And track data like open rates and much more. And one of the most important features you should be using with your…
Building a mailing list is a fantastic way to make your audience feel as though they are on board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, It is also important that you make a profit in the short term! Most of us can’t afford to wait months or years until we start selling So sooner or later,…
Promote Your Mailing List With a Blog When growing your mailing list the most common way is to promote a single-page landing page This is a single page on your website that is focused on listing the benefits your subscribers will gain by giving you their email and signing up for your list It will detail what the new subscribers can expect to get from signing up And it will provide the opt-in form where…
How to Avoid the Spam Filter and Get Into the Primary Inbox One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content. Today this has become even harder though. Now we not only have…
Build Trust using Testimonials Let me ask you a question. Who do you trust more about what movie to watch? A commercial on TV, or a recommendation from a friend who’s seen it? The friend wins every time. Because it isn’t an ad or marketing message. It’s a testimonial for the film given by someone who doesn’t have a vested interest in selling more tickets. That builds trust and makes you more likely to go…
What’s In It For Them - Value Over Feature Let’s talk about feature over benefit and why it matters when it comes to your marketing. If there is one thing you should take away from this, it’s that your customers don’t really care about all the bells and whistles of what you have to offer. All they care about is what’s in it for them. What will the product or service they are buying do…
One of the best ways to build trust with your audience is to be consistent in everything you do. Think of it as keeping a promise to them. You set an expectation and then meet it without fail. Do this again and again, and you’ll build a reputation as someone who can be relied upon. Let’s look at the different areas in your business and how you can be consistent. One of the first places…
Admit Your Mistakes And Make Things Right We all make mistakes on a regular basis. Yes, we do everything we can to avoid them when it comes to our online businesses, but things go wrong and we mess up. It’s okay. How you handle them is what will set you apart. It’s also an important strategy for building trust with your prospects and customers. Like so many things in life, your mother’s advice holds true…
Under promise And Over deliver Everything How would you like to know about a strategy that instantly builds trust and keeps your customers happy enough to brag about you to everyone who will hear them out? It’s simple under promise and over deliver. This goes for everything you do in your business from sending emails and posting on social media to delivering your products and services. Why It Pays To Under promise And Over deliver…