Let’s talk about the importance of a website and content when it comes to lead generation.

One of the best ways to get leads through your website is to give the visitors information.

The best ways to do that is through content.

These days, most businesses have a website.

If by some chance, you don’t have one it may be time to rethink it.

It doesn’t have to be fancy or expensive to set up a site, just as long as you have some type of online presence.

Why, because the first-place prospective customers go to research a new product or service is online.

Most people prefer going to websites.

They go there on their own terms and they can browse it at their leisure

There is no feeling they have someone looking over their shoulder.

They also like to know that the company is offering them information that is useful.

The more useful information that you offer people, the better chance you have of making a sale.

People like to get things that are free, even if it is only free information.

Here are a few ideas that will help you make your website user friendly, and
one of your biggest lead generators.

– Keep it simple

Make sure that the website is easy to navigate and people can find what they are looking for quickly and easily.

– Don’t blind your customers

Don’t use a lot of flashing lights or color schemes that can be painful to view.

You may find that your customers close the window before they have a chance to see what you have to offer.

– Offer advice or tips

It’s always a good idea to offer visitors something free, like tips or advice.

Make sure that the advice and tips are pertinent to your business.

– Encourage feedback

Have an area where people can go to and leave feedback with suggestions or comments about your website.

Even if they aren’t things that you want to hear, any feedback is valuable.

Follow up on the feedback and thank them for taking the time to leave it.

All of the above tips put the customer first and show that you care about what they think.

When visitors know that you are putting them first, they are more likely to become a customer