Use Testimonials To Build Trust
Build Trust using Testimonials Let me ask you a question. Who do you trust more about what movie to watch? A commercial on TV, or a recommendation from a friend who’s seen it? The friend wins every time. Because it isn’t an ad or marketing message. It’s a testimonial for the film given by someone who doesn’t have a vested interest in selling more tickets. That builds trust and makes you more likely to go…
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