How to Make the Sales Funnel Approach Work
A sales funnel is an effective marketing strategy. A visitor arrives at your site (cold lead) and eventually is turned into a paying customer. Generally, people arrive at a website looking for a way to solve a problem or fill a need. The sales funnel strategy provides a solution that starts by gaining the visitor’s trust. Once that trust is built and the visitor feels comfortable buying from you, that visitor (lead) is converted into…
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