re-targeting

If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad re-targeting technology. Let me tell you, most of the things you’ve heard are absolutely correct. Perhaps you’ve heard that ad re-targeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference. Similarly,…