Tag: Sales Funnel

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What Is A Sales Funnel

A sales funnel is a marketing concept that illustrates the customer journey from initial awareness of a product or service to the final purchase. It represents the steps a customer takes, starting from the top of the funnel where they become aware of your brand, to the middle of the funnel where they are considering their options, and finally to the bottom of the funnel […]

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How to Make the Sales Funnel Approach Work

A sales funnel is an effective marketing strategy. A visitor arrives at your site (cold lead) and eventually is turned into a paying customer. Generally, people arrive at a website looking for a way to solve a problem or fill a need. The sales funnel strategy provides a solution that starts by gaining the visitor’s trust. Once that trust is built and the visitor feels […]