“The money is in the list” or “It all depends on your list”
If you have been around internet marketing for any length of time
I am sure you would have heard this mentioned many times.
Still, not a lot of internet marketers truly realize the importance of list building.
Maybe it is because no one understands what it is about in the first place.
Simply put, list building is the process of building up your mailing list.
This involves a two-‐step process.
First, you must capture a potential customer’s contact details.
This typically includes their name and email address.
Second, this information is used to keep in touch with the customer.
It is not just any kind of person that should be on your list though.
Your list should contain people who have already shown interest in buying your products or services.
Such information may be collected through a submission form on yours website.
List building allows your customers to build a relationship with your customers.
It is no secret that people like buying things from people they know and trust.
Essentially, this becomes the online substitute for face-‐to-‐face interactions with your customers.
Cashing in on this fact is what you should go for.
A mailing list also lets you follow-‐up on subscribers to promote more products over time.
What you do is build a relationship with people on your list showing
them that you are someone who is reliable and can be trusted.
But how exactly do you do this?
Fortunately, there are plenty of list building methods at your disposal.