Successful Link Building Campaign

0
10/11/2011

Beginning a Successful Link Building Campaign

When looking to increase the number of visitors your website receives, constructing an effective link building strategy can be the first successful step towards an overall improvement in inbound traffic. A well planned link building campaign can also be a fantastic contribution when looking to increase your website’s ranking in Google, Bing and Yahoo! As search engines are our first port of call when navigating towards new content, it’s critical that search engines recognise your website above others when users enter search queries that relate directly to your niche.

When search engine users are presented with pages of results, the likelihood of them scouring through pages to find your website listed on page 7 is very unlikely. This is why gaining as many links from popular websites within the same of a closely related niche gives your websites a lot of credibility when search engines value it. A good example would be a flat fee recruitment website gaining links from job search websites and alike; they would likely see their search engine rankings rise.

Quality Content

A website that contains quality and unique information and content is much more likely to gain links from other sites. Construct a site they would be happy to associate with; a spammy website full of ads, popups and poorly written information will give any associate websites a bad reputation both to visitors who follow the link and to search engines crawling each website. Be confident that you are supplying something worthwhile, weather it is a product, service or general information. Webmasters who choose to link to your website may do so from other websites they run or may recommend your site to others.

Keep in mind, webmasters who choose to link to your site aren’t really gaining anything from doing so; they may want a reciprocal link to one of their websites. This reduces the significance of gaining their outbound link so if you have any other websites of less importance (from a link builder’s perspective) request to link to them from there instead.

The ‘Link Building Mentality’

Once you feel your websites contains enough relevant, quality content then you are ready to start outreach to other websites. Ensure you are sourcing a number of relevant websites, links from sites in the same niche would mean something to the search engines. Organise a list of potential contacts into a spreadsheet, you may want to source and contact a large number of relevant websites so organising and tracking your online relationships is vital.

See if the sites detail their requirements for receiving a link from them. Would they be happy to just give you a link, or do they charge a fee for a link on their site? There are a large number of ways to gain links from relevant sites; the key is to be able to scan a website and identify something you can do for them. Identifying broken links and other errors on their site would be a great way of returning the favour, as would writing a quality, free piece of content and submitting it to their site free of charge.

Written by Daniel Travis – Brown on behalf of Blue Octopus online recruitment. Originally published on http://capturedtech.com/Home/Blog/tabid/751/EntryId/1631/Beginning-a-Successful-Link-Building-Campaign.aspx

Source: http://www.submityourarticle.com

The Dark Side Of Online Marketing

0
09/10/2011

You’ve seen them – right? Headlines like:

“Brand New Software Helps Bank $5,163,079 Profit With
Zero Marketing Costs And No Technical Skills!”

“How My Tiny Little Niche Sites (That takes 10 minutes
to create) Raked In $100,404.70 In Profits In ClickBank
Last Week!”

“This Auto-Pilot Software That I Plugged In Made Me
$212,945.35 In The Last 12 Days!”

We’ve all read emails or sales pages like these, haven’t
we? If you’ve been involved in online marketing for a while,
you would definitely have come across a LOT of these emails.
Can people really make millions of dollars in just a couple
of days with some strange software that supposedly drives
insane amounts of traffic to their site?

Of course not! I hate to say this, but it’s all hype and
simply DOES NOT HAPPEN! If it was THIS easy, don’t you think
every man and his dog would be doing it? Do you honestly
think, just by buying a piece of software for some crazy low
price like $37, you can make 2 million dollars without even
knowing what you’re doing? Of course not – right?

So… why do people keep falling prey to this type of
marketing?

Simple psychology! People just want to cling on to something
improbably astounding. And it’s no surprise that these kinds
of products often sell more than the high quality products
that can actually get things done for you.

A few years back when I was new to online marketing, we
still had the same sorts of rogue products. But certainly not
as many as we seem to have nowadays. Don’t get me wrong…
there are still some really good products out there that can
genuinely teach you how to build your online business. It’s
just, more often than not, people just don’t know how to pick
the good ones.

I like to compare these products to viruses; some 5 years
ago, Windows had around 40,000 viruses. Now they have more
than 100,000. So, I guess as any industry grows, the evil
things multiply along with it and online marketing is no
exception.

Today I’m going to let you know about how you can easily
sort the rotten tomatoes from the good ones.

=> Improbably Astounding Results

If you follow a link, which leads you to a site which says
“Know how to make $2,000,487 in a few days that can work
on complete auto-pilot”, you can jump to a fairly firm
conclusion that this is a rogue product.

The old saying “if it sounds too good to be true, then it
probably is” springs to mind here and these type of bold
claims are definitely a “red flag” to tell you that there’s
a very good chance you’re being scammed.

Just try to do the math, why would someone want to sell you
something for $37, which can make them 2 million dollars
in a week? Say, the guy is selling it for a profit of $35
and if he sells 300 copies, he is going to make just
$10,500 – less whatever commissions he invariably will need
to pay his JV partners and affiliates. Why would someone
who can make millions of dollars in a week, even take the
time to build a website and send you email to pitch you to
buy their product?

The real answer is – they wouldn’t! So that’s a sure sign
that “something ain’t quite right!”

=> “Automation” – The Magic Word

People just don’t like to work! In all honesty though, it
would be great to be able to automate certain things to
take some pressure off… but these guys are not talking
about that kind of automation. They regularly make
extraordinary claims like “Click a button and see your
ClickBank sales skyrocket while you sleep!”.

It’s like saying this software can think for you and take
actions for you. So if you come across some system that says
that could make you money on complete auto-pilot. You should
be VERY wary.

=> Look Before You Leap

If I come across any product like this, the first thing I
do is search for that product’s reviews. Some of these rogue
product marketers actually create fake reviews and spread it
through out the internet, so you should know where to look
for genuine reviews. For that you need to ask real people to
know if that product is for real. One such place you can
look for product reviews is The Warrior Forum which you can
find at http://www.warriorforum.com usually in the section
called “Internet Marketing Product Reviews & Ratings.”
Similarly, you can also search for reviews in digitalpoint
forum which is at http://forums.digitalpoint.com. If you
don’t have any current reviews of the product you are
looking for, you can post the link of the sales page and
request for a review and people will tell you, if its worth
your money or not.

=> Do I just Ignore These Emails?

No you don’t. If any internet marketer that you have
subscribed to keeps sending you links to sales pages like
these, you don’t just ignore it. Instead, you should
unsubscribe from their list for good. If they recommend junk
to you, what’s the point in being on their list anyhow – they
obviously don’t have their subscribers’ best interests at
heart.

=> Hide And Seek

If in any product sales page, they don’t tell you how their
product works or show you a preview, then you should be VERY
skeptical about it. Generally sales letters which don’t
actually tell you WHAT the product is, are referred to as
“blind sales letters” and generally speaking, these types of
products should be avoided at all costs. If they truly have
a great product, they should not be ashamed to show us how
it works or what it does BEFORE we have to part with our
hard earned cash!

I hope this gives you at least a few tips to spot a potential
scam before you become the victim of the next one.

Multiple-Domains-and-SEO

2
19/09/2011

Multiple Domains and SEO (Search Engine Optimization)

Because the search engines, including Google, place a lot of value on the actual words in the domain itself, many people are now trying to Search Engine Optimize their web presence by buying domain names that contain their target keywords.

It’s not a bad strategy because it doesn’t hurt you, but how much does it really help you?

Let’s say you now have 30 domains, all containing your target keywords, but not including your main website. What can you do with them?

1. Keep them registered and do nothing. This prevents competitors from registering them and using them for their benefit. End result: No SEO value, for obvious reasons.

2. Within your registrar’s account, you can set up 301 Permanent Redirects for each one, redirecting them to your main website. End result: No SEO value, but if someone types in the exact domain name of one that you have registered and redirected, he/she will be taken to your main website, so you might get some traffic, but not likely and not much.

3. Use them for a mini-site buildout. This strategy is to actually use each domain on its own by building a mini-website using around it. End result: Potentially a TON of SEO value.

Let’s take a look at this “mini-site buildout” strategy; the one with the most SEO value.

One by one, you take each domain and host a site for it. If you have a hosting account for your main website, chances are you can just add on new sites to that same hosting account. This is very common and you can easily find out if you can do this and how you can do this by calling your hosting company to inquire.

Once you have your hosting set up and each domain pointing towards its own mini-site, you then want to build each site.

To build each site most easily, you should do two things: first, plan all the content around your main keyword (the keyword that is in the domain name) to include both articles and videos; and second, develop the site using some type of ready-to-go website template with a built-in CMS (Content Management System). Probably the best CMS to use in this case would be WordPress because it is very user friendly, search engine friendly, easy to set up, and there are a ton of free (and well-designed) templates out there.

OK, so now you’ve got your domains pointing to their own respective mini-sites, you have created all the content for them, developed the sites, and finally published all that content you created on to the sites, hopefully using a CMS like WordPress to do it.

Now, keeping your main website in mind, you’ll want to make sure you drive traffic from your mini-sites to your main website. To do this, simply include content about your main website in those mini-sites and include links going back to your main website. Furthermore, if you have a business phone number and operate over the phone, make sure to include your main business phone number on all those mini-sites.

There are more advanced SEO techniques you should employ; however, that is way beyond the scope of this information piece.

In conclusion, if you have already invested, or want to invest, in buying multiple domains for SEO purposes, then put them to good use. Keeping them “locked up” unused or simply redirecting them to your main website are not effective strategies. You want to use them to build out an “Internet empire” with a lot of “Internet real estate” all focused on your target keywords and eventually leading people to your main website and business.

TopLine Media Group.com has 4 service areas: Website Design & Development, Search Engine Optimization (SEO), Internet Marketing, and Online Reputation Management.

Solar Web Tools, located at SolarWebTools.com, provides Domain Registration and Website Hosting services, and other Internet-related services.

 

Design-Your-Own-Websites

0
15/09/2011

Learn To Design Your Own Websites To Start A Home Internet Business!

Do you like to start a home internet business? Take some moments to reflect yourself on the importance of learning to design your own websites as a way forward to start a home internet business. Although you can effortlessly start an internet marketing business with a blog, you can undoubtedly best benefit from internet businesses if you can design your own web sites.

As a matter of fact, the total Internet user population in the whole world grew from 360 million in 2000 to more than 2 billion by the end of 2010. Growth rates for most countries of the world remain high while penetration rates are still low. This simply means that when you begin an internet business, you stand many chances of making money from the increasing number of users. But how will you if you do not have any knowledge on how to design you own web sites?

It’s worth noting that most successful internet marketers design their own web sites, which they use to make a lot of money from home. You too can successfully teach yourself to design your own web sites by buying web designing e-books and reading them slowly by slowly until you perfect your web designing skill. If you can do that, you will enjoy the following benefits:

1. Web designing will open for you great opportunities to make money from the growing number of internet users in any part of the world. Apart from designing web sites for others, you will find it more profitable to sell your own products along with affiliate products. And all this you will be able to do it from your home with just your computer and an internet connection. The top internet sellers include software, information, private sites and internet services.

2. When you learn to design your own web sites, you will save your resources. Although the initial cost on buying web designing e-books and software is relatively high, long term benefits outweigh the expenditure on acquiring the knowledge and skills. When I thought of designing my own web site, I first thought of hiring someone else to do it for me. He asked me to pay him an equivalent of USD1, 300/- to have my web site designed. I opted to teach myself and ended up spending a total of USD 1,012/- including hosting it. Besides, I remained with my e-books and software, which I use to design other web sites.

3. You will be able to design web sites that meet your personal needs and satisfaction in terms of design and content. There are many people out there, who design web sites. However, there is a lot of hidden information they will never reveal to you. At first they can make you feel that it’s easy. But remember that not whoever claims to be a web designer has professional skills. Some of them just know the basics and move on to design web sites for others to make money.

4. By learning to design your own web sites, you will be able to keep your web sites grow by adding new information. Remember that internet is about information. If you cannot add new information, search engines cannot rank high your web pages. You can easily achieve this if you have learnt how to design your own web sites. People, who have web sites designed by others, cannot have this important advantage. Consequently, their web sites become static. Those who can afford to add or change information end up spending a lot of money on contracting web designers to do it for them regularly.

5. You will get a lot of knowledge related to the internet. For instance you will learn how to market your products online and make a lot of money.

Web designing is a great way to start a home internet business. It’s therefore my strong recommendation to you to learn to design your own web sites, you will benefit abundantly.

 

Charles Kiyimba owns http://www.cashwithgoleza.com and http://www.golezadesigners.com where popular home business ideas and opportunities are tested rigorously to find out what works and what doesn’t. Visit today to discover the secrets behind building a successful home business.

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Is Social Media Marketing More Powerful Than SEO

0
30/08/2011

Is Social Media Marketing More Powerful Than SEO

If you’re attempting to build your business part time, you have to pick and choose what to concentrate on to get the most targeted visitors to your site. Do you spend your time on Facebook and Twitter or do you spend your time with SEO? Is one of these marketing tools more valuable versus the other? Which one of these marketing tools will get you where you need to be the quickest? Will utilizing one of these tools make you more money?

Let’s dive into both of these tools to work out what would be best.

SEO – What will this marketing tactic do for your business?

SEO or Search Engine Marketing, when done properly, can get you the number one spot on Google, Yahoo and Bing. How important is this to your website and your bottom line? absolutely huge! A number one ranking even a page one ranking will bring you a large amount of traffic.

However, how easy is this for you to accomplish? Do you have the expertise to get your site on the first page of Google? Just how much time will that take? When you are working on your business part time, you may not have enough time and energy to make SEO give you the results you want. If you have the money, you could have an SEO expert do that part for you.

SEO is a long-term strategy for your business. Additionally it takes a lot more effort than social media and you don’t really know if it will work. There are so many different keywords and keyword phrases to target, and so much content to get written.

Social Media – How would this strategy work for your business?

Social Media/Facebook/Twitter would bring you faster results. It may be much easier for you to manage and it wouldn’t take so very long for you to receive the kind of traffic that you are looking for. Another vote for social media is that it is free. You don’t need to pay anyone to set up your Facebook page or your group. You can do that yourself and it also wouldn’t take that long.

However, even though you could get a lot of traffic faster from social media, it’s not the same type of traffic. Social media prominence is not really identical to a #1 listing on Google. If you are concentrating on social media, you really are actually building your reputation.

Social media will benefit your business when you re able to provide something that your fans will want on a consistent basis. If they’re looking for how-to information, you need to provide that on a daily or weekly basis. If you provide video type products, you have to provide videos on a consistent basis. The key to social media is consistently communicating with your audience.

So which is the best route, social media or SEO?

In my opinion, you need to use the two tactics together. As you can see from Google results, some of the top results come from Facebook likes and material you post on your Facebook page. The various search engines are utilizing SEO along with what’s going on in the social media arena.

And when you really examine the two, social media and SEO, you will find that you actually need to do precisely the same things for both. If you want high rankings in the search engines, provide great content on your Facebook page on a consistent basis based upon what people are looking for and you’ll cover both at the same time. So, is social media more powerful than SEO? No, they are both powerful. Use them together and you will have success with both.

 

If you want to learn more about using Facebook for your business, download Cathy’s free Facebook Guide. Also, visit her site at WorkOnLineSuccess.com

Ensuring Very Good Online Image

0
30/08/2011

Ensuring Very Good Online Image With Brand Reputation Management

Naturally, customers are always entitled to their own choices and opinions. And with today’s outstanding competition over the market, they’re able to achieve favors among their options. They’re always being true to that which is famously known under the principles of Economics- that customers are the queens and kings in every marketing scene. This time, the royalties are actually being served with not only several possibilities but remarkably multiple options more than the fingers could count. This is usually true, most especially for online marketing scenarios. That’s the reason why there are online reputation management services out there.

It can be evidently tough for most manufacturers over the net to keep up with the difficult competition of capturing buyers. Considering the number of online players there are, there’s a great possibility of losing the game with just a single click of the button. You’ll find very narrow chances of whether to achieve good success or the other way around. Strategic Marketing in relation to developing a reliable brand reputation is actually one vital issue that really needs further consideration.

In the online marketing game, there is no permanent status for each and every label or brand. Anything could happen anytime. And more than anything else, settling for reliable methods on marketing will provide much more than the support that is needed for the product. This will help you include creating an image or an effective portrait that shall capture the public’s acceptance.

Maintaining assertive communication between clients is another advantage. One way of achieving such a goal is through establishing a credible site within the web which has a prior capacity of reaching out to the general public at large. Contents might include online blogs that shall cater all information necessary with regards to the product. Additional information about future plans and organizational adjustments may also be posted to supply thorough details to customers.

Active involvement in online forums is likewise one practical approach to fascinate the customers and later, their approval. With this comes a good possibility of presenting the product, creating a character for it and at the same time allowing the customers to express their opinions and views about it. As a counterpart, this will can provide the manufacturer, the means to defend or refute the negative comments in cases of misjudgment on the part of the public at large.

Thus, creating a credible brand reputation is recommended to top all the other brands over the internet search tabs. It is best to check with reputation management services to assist you to build a good brand reputation.

More articles about reputation management are available at www.reputationmanagementauthority.com

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Blog Marketing

1
24/08/2011

Cashing In On Blog Marketing-5 Things To Do

Some people are perfectly happy to blog for the fun of it. However, others are in it for the money. It is possible to make a lot of money as a blogger.

Ultimately blogging comes down to attracting new readers on a consistent basis. You then need to keep those people coming back for more. To do this there are a few things you must learn how to do it consistently worked on.

1. Write interesting content.

The best way to do this is to start a blog in a niche you have knowledge on, or have a passion for.

You’ll find it’s much easier to sit down and write blog articles when you don’t have spent a lot of time researching. Not only that, but when you write from the position of passion or experience it will come across in the type of articles you write.

Is your blog going to be informational by nature? Hopefully it will be. However, you also want to interject things into your writing style that are controversial, humorous, and so on.

2. SEO your blog posts.

Optimize your blog articles around keyword phrases people are searching for relating to the theme of your blog.

Keep your content tightly focused around a specific niche. This makes it easier to build a keyword list that you can write blog articles around.

Include your keyword phrases in the title of the blog post. Also include the exact keyword phrase in the first and last paragraphs of the blog article. Then in the body of the article use variations of this phrase as it sounds natural.

3. Update your blog regularly.

You do not have to do a blog article every day if you do not want to. However, at least be committed enough to your blog to update your content one or two times a week.

Many people who are busy will sit down on a Sunday afternoon and write one month’s worth of blog content. You can then publish your posts to be updated in advance based on the schedule you choose.

4. Blog comments.

Encourage your readers to post comments on the blog articles you are writing. To develop some good backlinks go out and make blog comments on other people’s blogs.

You can subscribe to Google Alerts for the primary keyword phrase of your blog. Every day in your email inbox you can receive updates on blogs that relate to your specific keyword phrase.

When making a blog comment use your primary keyword phrase in the name field. This will help you build backlinks based around the relevancy of those keyword phrases.

5. Monetize your blog.

Join affiliate programs and place banners for them on your blog. Also join Google Adsense and include some Google ads on your blog. These are two proven ways for you to make money as a blogger.

Doing these 5 things will help you cash in on blog marketing. You need a commitment to make your blog as good as it can be. When you do that you will attract readers on a consistent basis and that will lead to more income for you.

If you enjoyed this article by Jeff Schuman please visit his make money online website today. Join JV With Jeff for free and receive tips on how to make money taking paid surveys, affiliate marketing, network marketing, and without any experience or website of your own.

Work-With-Search-Engines

0
24/08/2011

Learning To Work With The Search Engines-Not Against Them!

When one starts thinking about article marketing strategies you may, like so many other people believe that obtaining a higher ranking in Google and the other search engines is some sort of game that needs trickery to achieve your goal.

What I aim to show you in this article is Google cannot be the major focus of your article submission efforts or website marketing.

Contrary to some people’s thinking, website marketing success with the search engines is not about focusing on them alone, for the following reasons:

=> Google or Yahoo are not your website visitors.

=> You cannot build a relationship with the search engines.

=> Search engines are simply not interested in becoming your customers.

=> Search engines won’t refer others to you after having had a great experience with you.

=> Most important of all, Google and the other search engines won’t be spending any money with you.

Don’t get me wrong—It’s important to keep search engines in your peripheral vision and produce and market your website so that it is easy for them to understand what your website is about. The central focus of your website build or article marketing efforts should not be Google or any other search engine, although they must not be ignored.

Search Engines Are Like Travel Agencies…

I want you to imagine that you’re creating a new business—you have bought some land on a remote but beautiful island, and you are going to build an exotic island getaway for travellers.

You understand that referrals from travel agencies will be crucial for the success of your business, so with single minded effort you start to create marketing materials that less than truthfully present your beautiful island getaway in the most attractive way possible so that you can maneuver your way into the travel agents’ listings.

The marketing materials you have produced look great and are very convincing. The real issue is that your island getaway doesn’t deliver on what your marketing hype promises. In the process of designing a brand for your business, you’ve lost track of the the real guests who will actually come and stay at your tropical island getaway and will only come back if their experience has been a pleasant one.

As soon as the travel agents are told by your paying guests that your hyped up island hideaway is not all that it’s cracked up to be, what do you imagine the outcome will be? Because the travel agents have to obtain a high quality experience for their own clients, of course they will move your business down their referral list, and you will get less visitors.

Create Your Website (And Your Articles) To Serve Your Clients

I’m sure you have picked up on the metaphor here—your website is the remote island getaway and Google along with the other search engines are the travel agencies.

What if you were to take a different approach and built your business to serve your visitors, always seeking to offer them a more favourable experience and a better impression of your exotic island getaway?

You know that if you created a business that was customer-centric, that was truly a pleasure to visit and that delivered on the needs of your customers, then travel agencies would naturally want to refer their customers to you, quite simply because it would reflect well on them.

In this scenario you would have no need to resort to false impressions or trickery—all that would be needed would be a business that was loved by your clients. Everything else would fall into place all by itself.

It Works The Same Way With Google…

With your website, you must stop concerning yourself with Google so much and really to focus on your attention on the experience of your website visitors. If you do that, your rankings will naturally start to get better.

It goes with saying that you will still need to market your site in exactly the same way as any tropical island hideaway must promote their business using effective maketing materials. The difference is that creating a website that serves your visitors comes first and marketing always follows.

Your Homework:

1 – Think about how important a website packed with really useful and intersting content will be. If you please your viewers, then search engines will naturally be happy with you too.

2 – Start marketing your site utilising a tried and tested marketing technique, such as article marketing. Produce articles that provide your viewers with really good and helpful information. Both your website and your articles should be created with the mindset of providing value to your readers.

At the end of the day Google wants a simple thing: Web pages that contain high quality, helpful information. A more simple concept would be harder to find. If you want to satisfy Google, you need to focus on one thought: what is it that is really going to please the people reading my articles and visiting my website.

Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Get free blog posts now.

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Twitter For Business

0
20/08/2011

How To Use Twitter For Business

Using Twitter is an effective method to market your business. Businesses large and small can make use of Twitter, so there is no advantage to the size of your company. If you wish to use Twitter for business, just a few tips to help you get started.

In addition to the tips below, a few things that you’ll want to do while using Twitter is: • You need to follow other Twitter accounts that are in your target market so that you will know what people are looking for • You need to keep your Twitter account updated with information about your company • Don’t spam any of your followers • Follow web marketing people to help you keep up with all of the changes that occur online

1. Set up your Twitter account

Set up your Twitter account and being populating it with interesting Tweets. Start following people and people will start following you back. If you don’t have any Tweets, people won’t follow you. Thus you need to keep your account updated to keep the momentum going. To look for people to follow, do a search on Twitter by using keyword phrases that pertain to your particular industry. Start following interesting people and if you have the right Tweets on your site, those people will follow you. You can also use ‘Find People’ to locate other Twitter accounts to follow.

2. Keep your information current

If you add interesting news within your industry and if that news is relevant to things that you are selling, people will want to learn more about you and will check out your website. You can also publish related news on your particular category. If you sell cooking utensils, you may also Tweet information regarding recipes and healthy food choices.

You will need to Tweet often. As your followers Tweet you, you need to retweet relevant and related information from these followers. Retweeting is one of the fastest and best techniques to build up your network on Twitter.

Do searches on Twitter frequently to see what people are saying in regards to you and your competition. When someone retweets you or says something nice about your company, be sure to thank them. It is also possible to follow disgruntled customers on Twitter. Then, if something is posted that could be detrimental to your business, you can respond directly with these disgruntled customers. They are going to be very happy that you responded to them and once you rectify the problem, they are going to be so appreciative that they will spread the word. You are able to grow your reputation exponentially by responding to your web visitors and offering solutions to their problems.

3. Don’t spam on Twitter

What exactly is spamming on Twitter? Spamming is if you keep tweeting exactly the same thing multiple times or your tweets are frivolous compared to interesting and informative. Also, spamming would be if you continually and just post details on your own products.

4. Using Twitter, it is possible to keep tabs on your competition.

To succeed using Twitter, you need to generate a following of quality people. Follow experts on Twitter like Chris Brogan and Dave Peck. Also look for large companies and follow them. Don’t forget to follow your competition. This is certainly a powerful way to find out what they are doing. If you happen to notice that your competition is not responding to their customers or not giving good customer support, this is definitely great opportunity for you and your company. You know what they say, keep your friends close, but keep your competition closer (or something like that).

5. Have a lot of patience

When you use Twitter or any social media site as part of your marketing strategy, it takes a lot of patience. It takes time to develop your following. One very important thing to remember is that you need to stay on top of your Twitter account. Letting your account go dormant and not responding to your customers will certainly hurt you in the long run.

When you have a good following, then you will need to market yourself carefully. Rather then just promoting the products or services that you sell, provide your followers answers to their questions and if your products or services answer their questions, then this would be acceptable. Don’t attempt to put too much information on your Twitter page. Make references to your blog or tweet people that you have updates and then if people want to know more, they can click through to your blog or website.

If you find that your following gets too large for you to handle, you should outsource the project or assign it to one of your employees.

Twitter for business, like other social media sites, is an efficient marketing tool, but it is also an interactive marketing tool. It’s very helpful for getting your information out to your targeted audience.

Do you want to learn more about using Social Media to increase your business? In that case, download my free Social Marketing Guide here. Visit my website at Work Online Success.

Bounce Rate Basics

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16/08/2011

Bounce Rate Basics

Copyright © 2011 MyMark, LLC

If you have a website you should be taking an interest in the amount and quality of traffic that is hitting your site. You spend energy, time, marketing efforts and money for this valuable traffic. Do you know what your bounce rate is? Bounce rate is referred to when a visitor comes to your site and then leaves before visiting any other pages within the site or doesn’t stay for very long. This means they either did not find something interesting to keep them there, or they did not find a reason to click on any other page or article within your site. This means you spent the money getting someone to your site and they left with only a slight impression of your brand.

It is one of the important factors used to analyze your website traffic, visit quality, goals and conversion rate. It is just the percentage of the single-page visits in which the person left your site from the entrance page. If this rate is too high then it indicates that the entrance pages for visitors are not relevant to visitors. One way that can reduce your bounce rate; you can provide your audience high quality content which should relevant with your landing pages. Here are some ways that can improve your bounce rate; Your website should load faster; it will definitely attract your audience. Do not use heavy website designs that reduce your website efficiency.

You should maintain a good balance between load time and web page design. Load time of a web page definitely attracts more user attention as compared to heavy pages which take longer time to load. You can increase your website speed by using following techniques. Page Speed is an open source add-on. It enables web developers to compression images, find ideas about improving page speed by compressing CSS and JavaScript code. Webmaster Tools gives you with a website performance graph under Dashboard- Labs – Site Performance. It is used to analyze your website load time speed over the past few months. Ensure your website is optimized for related search queries.

Google Webmaster Tools provides you with the list of queries people are using worldwide to reach your website. The list of search queries would be increasing over time based on your site authority and search terms people type-in to reach your site. A heat map is a visual chart used to analyze where most people look when they open your web site. By having a heat map, you can re-organize your existing websites to meet the information needs of your target audience. Heat maps also used to analyze high performance vs. poor performance areas on a landing page. Google Analytics offer incredible statistics about your website traffic. This tool also enables you to analyze entry, exit pages, unique page views and various other useful metrics. I often see many people confuse between bounce rate and Exit Ratio.

However, the exit ratio is the percentage of exits from a page to the total number of visits to that page. One more ratio is confused with bounce rate; single page visit ratio is a percentage of single page visits over total visits to a page. Single Page Visit Ratio;Single Page Visits to the page/ Total Visits to the page Exit Ratio; Total Exists from the page/Total Visits on the page or Total Exits from the page/Total Page Views of the page Bounce Rate; Single Page Visits to the page/Total Entries to the site through that page.

The average bounce rate falls between 18 – 30%. Any web page with a bounce rate higher than 30% should be looked at closely. Following are some of the numbers that were listed by Steve Jackson based on his experience with various sites. Website Bounce Rate Retail sites driving 20-40% Simple landing pages 70-90% Content websites 40-60% Portals like MSN, Yahoo groups etc. 10-30% Service sites 10-30% Lead generation 30-50%.

You should find out what your bounce rate is. Use Google Analytics to get this information right away. The second step is to create something on your site that will motivate the viewer to stay, shop, or better yet give you their contact information. A common method is to offer something of value to the viewer for free if they will tell you a little bit about themselves. Normally this is a downloadable document of some kind in exchange for their name and email. My recommendation is to make sure this free information is VERY valuable. Yes. Give some of your most valuable information for FREE.

If I am interested in your product or service and you offer me very valuable information at no cost I am much more likely to engage with you further and pay you for something else that you are offering. Another helpful method is the utilization of a video with a very interesting title and content. Entice me to click on the play button and hear what you have to say. This video needs to be very valuable, informative and engaging. After the viewer has seen your video they need to know more about you and what you can do for them. They should trust you more after they view the video. Test, test, test… Try different free products, different videos and so on. You will find that different strategies work better on specific markets or lead sources.

Once you have discovered which strategy works best for each of your lead sources, accommodate those leads by presenting them with the form of media and type of information that seems to best suit them. Bounce rate is very important in determining the future of your marketing and web development strategies. Continually monitoring this very important metric can save very valuable resources by helping you to detect early success or failure of particular marketing strategies related to each lead source.

 

For this and other articles from MyMark, please go to http://www.mymark.com/articles . MyMark, LLC is a media rich professional social networking website that gives you the tools to use social media optimization to enhance your search engine optimization and generate revenue. Visit http://www.mymark.com/ today to learn more.

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