How to Promote Your Mailing List With a Blog

Promote Your Mailing List With a Blog When growing your mailing list the most common way is to promote a single-page landing page This is a single page on your website that is focused on listing the benefits your subscribers will gain by giving you their email and signing up for your list It will detail what the new subscribers can expect to get from signing up And it will provide the opt-in form where they can go ahead and enter their email address and name. But while this can work well, it’s important not to overlook one […]

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How to Avoid Spam Filters

How to Avoid the Spam Filter and Get Into the Primary Inbox One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content. Today this has become even harder though. Now we not only have spam boxes but also ‘social’ and ‘promotional’ boxes that further segregate our messages and make it hard for any of our messages to […]

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Use Testimonials To Build Trust

Build Trust using Testimonials Let me ask you a question. Who do you trust more about what movie to watch? A commercial on TV, or a recommendation from a friend who’s seen it? The friend wins every time. Because it isn’t an ad or marketing message. It’s a testimonial for the film given by someone who doesn’t have a vested interest in selling more tickets. That builds trust and makes you more likely to go see it. It also illustrates why testimonials are so important and powerful when it comes to your business.   How Do You Get […]

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Value Over Feature When Marketing

What’s In It For Them – Value Over Feature Let’s talk about feature over benefit and why it matters when it comes to your marketing. If there is one thing you should take away from this, it’s that your customers don’t really care about all the bells and whistles of what you have to offer. All they care about is what’s in it for them. What will the product or service they are buying do for them? If you can tap into that and answer that question, it’s easy to turn an interested prospect into a customer. The […]

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Consistency Is Key To Earn Trust

One of the best ways to build trust with your audience is to be consistent in everything you do. Think of it as keeping a promise to them. You set an expectation and then meet it without fail. Do this again and again, and you’ll build a reputation as someone who can be relied upon. Let’s look at the different areas in your business and how you can be consistent. One of the first places you can work on consistency is with the content you share. We live in an age where our first reaction to any question […]

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