Admit Your Mistakes And Make Things Right
We all make mistakes on a regular basis.
Yes, we do everything we can to avoid them when it comes to our online businesses,
but things go wrong and we mess up.
How you handle them is what will set you apart.
It’s also an important strategy for building trust with your prospects and customers.
Like so many things in life, your mother’s advice holds true when it comes to your business.
You want to make a good first impression.
You want to be known as someone who sticks to their word.
And when you make a mistake, you should admit it and then do whatever it takes to make things right.
Things will go wrong.
You’ll mess up.
Technology will fail you.
You’ll overlook something.
Don’t beat yourself up.
Let’s look at some of the things that can and will go wrong.
It could be using a wrong link in an email,
forgetting to write a subject line,
or worse – sending a blank email.
It could be uploading the wrong file for a new product
or not correctly applying a discount you promised your readers.
It might be something out of your control like a website crashing or a podcast guest not showing up.
No matter what the mistake,
there’s no need to beat yourself up or
feel bad if you do what you can to make it right.
Resend the email, adding an extra tip to make up for the inconvenience.
Rebook the podcast, or record something special to make up for the lost guest.
Add a special surprise bonus to the product after uploading the correct files and emailing your customers,
Apologise for any mistake.
If a coupon doesn’t work as expected, send them a new one and give them a bigger discount or throw in a little something extra.
This is especially important when a customer alerts you to the problem.
Thank them for bringing it to your attention,
and then do something for them to show you appreciation.
When you make a mistake or something goes wrong that’s outside of your control,
here’s the formula you want to follow:
1 – Take Responsibility.
The mistake or mess up is on you.
Acknowledge and apologize.
That alone will go a long way.
2 – Make It Right.
Do whatever you need to do to correct it.
3 – Go The Extra Mile.
The way to build trust and make people, not only forgive you but pay attention,
Do a little something for them.
Give them a bonus.
Offer a discount.
It shows that you not only know that this was an inconvenience for them,
but that you care and value their time.
Fall back on this simple three-step process anytime things go wrong.
It will go a long way towards establishing you as someone to trust and do business with again and again