Information marketing is in its most basic definition “the process of selling information”.

That sounds simple enough, right?

But how exactly does that work in an internet-based business?

Well, first of all, let’s figure out what kind of information we’re talking about here.

Typically, it’s information that serves to educate

and, hopefully, solve a problem that a potential customer is having.

For instance –
− Teaching a busy executive how to lose weight.
− Showing a single mom how to make more money.
− Helping a couple avoid a divorce.

The information is typically delivered electronically (digitally) via eBooks,

membership sites, and audio and video downloads.

It’s a multi-billion-dollar industry, several times over,

and has generated many millionaires.

Why is information marketing appealing?

Entrepreneurs are drawn to the low barriers to entry,

High-profit margins,

Hands-off management,

and quick time-to-market.

An information marketer can dream up a product one day and release it overnight,

seeing a return on their investment almost immediately.

While it’s easy to become an information marketer, doing it successfully is another
matter.

Many bright-eyed would-be millionaires dive into the market, hoping to
discover the fabled rivers of gold, much like the 49ers in the Gold Rush of yore.

In this short report,

I will share several of the common pitfalls that information marketers can fall into,

as well as provide tips as to how to become one of the lucky – and hard-working – few who strike it rich