Mistakes Information Marketers Make
Information marketing is in its most basic definition “the process of selling information”.
That sounds simple enough, right?
But how exactly does that work in an internet-based business?
Well, first of all, let’s figure out what kind of information we’re talking about here.
Typically, it’s information that serves to educate
and, hopefully, solve a problem that a potential customer is having.
For instance –
− Teaching a busy executive how to lose weight.
− Showing a single mom how to make more money.
− Helping a couple avoid a divorce.
The information is typically delivered electronically (digitally) via eBooks,
membership sites, and audio and video downloads.
It’s a multi-billion-dollar industry, several times over,
and has generated many millionaires.
Why is information marketing appealing?
Entrepreneurs are drawn to the low barriers to entry,
and quick time-to-market.
An information marketer can dream up a product one day and release it overnight,
seeing a return on their investment almost immediately.
While it’s easy to become an information marketer, doing it successfully is another
Many bright-eyed would-be millionaires dive into the market, hoping to
discover the fabled rivers of gold, much like the 49ers in the Gold Rush of yore.
In this short report,
I will share several of the common pitfalls that information marketers can fall into,
as well as provide tips as to how to become one of the lucky – and hard-working – few who strike it rich