What is Double Opt-In and Why Does it Matter?

An autoresponder is one of the most useful tools any serious marketer needs. You will gain access to a large number of different features and options. The most basic function of an autoresponder is the ability to simply send bulk emails But more than that… They can also be used to handle subscriptions, And track data like open rates and much more. And one of the most important features you should be using with your autoresponder is the ‘double opt-in’. This is a two-stage sign-up process for your mailing list that will invite the user to first enter […]

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