Mistakes Information Marketers Make

Information marketing is in its most basic definition “the process of selling information”. That sounds simple enough, right? But how exactly does that work in an internet-based business? Well, first of all, let's figure out what kind of information we're talking about here. Typically, it's information that serves to educate and, hopefully, solve a problem that a potential customer is having. For instance - − Teaching a busy executive how to lose weight. − Showing…