Top 4 Ways to Improve Your Sender Reputation

Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain. Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from contacts and a low open rate. If your sender reputation gets too bad, then you risk becoming blacklisted and the number of messages…

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