Value Over Feature When Marketing

What’s In It For Them – Value Over Feature Let’s talk about feature over benefit and why it matters when it comes to your marketing. If there is one thing you should take away from this, it’s that your customers don’t really care about all the bells and whistles of what you have to offer. All they care about is what’s in it for them. What will the product or service they are buying do for them? If you can tap into that and answer that question, it’s easy to turn an interested prospect into a customer. The best way […]

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