One of the best ways to build trust with your audience is to be consistent in everything you do.
Think of it as keeping a promise to them.
You set an expectation and then meet it without fail.
Do this again and again, and you’ll build a reputation as someone who can be relied upon.
Let’s look at the different areas in your business and how you can be consistent.
One of the first places you can work on consistency is with the content you share.
We live in an age where our first reaction to any question we have is to search it online.
That’s why content marketing is important.
It’s often the first place potential customers find out about you and it’s no longer just about your website.
You want to regularly share quality content on your site, but also on your social media.
Set a schedule and stick with it.
Not only will you build a reputation as being reliable,
but also as someone who knows what they are doing.
And of course, the added visibility is a nice bonus.
Next, it’s a good idea to think about consistency when it comes to your products and services.
There are several layers to this from consistency in quality and branding
to making sure your customers receive what they expect when they expect it.
Of course, all of this also applies to delivering any membership content you have.
Last but not least, it’s a good idea to consistently release new products.
It will help you build momentum and generate repeat purchases.
Why is this important?
Because it’s much easier to sell more products and services to an existing customer than it is to acquire a new one.
The last piece of the puzzle is email.
One of the best ways to market and sell just about any product or service is to build a mailing list and to email them regularly.
Get into the habit of emailing your subscribers once a week, twice a week or even daily.
Keep to your schedule,
share something of value,
and get them hooked so they are looking for your next email.
Weave in offers for products and services they want and need and you can’t help but make sales.
Of course, it’s also important to respond to inquiries.
Reply to your emails and newsletters in a timely manner.
That’s a lot of different things you should do regularly, isn’t it?
Let’s talk about how you can do this without fail.
There are three different strategies you can employ to make sure you stay consistent without fail.
The first is to work ahead.
Make sure you have a small stockpile of blog posts and things you can share on social media.
That way when things go crazy, you have things you can grab and post without spending a lot of time.
The second strategy works hand-in-hand with the first.
Use tools to automate and schedule as much of this as possible.
You can schedule your blog posts for the week or the month
and automate sending out social media posts with links to those posts.
The same goes for your newsletters.
Last but not least, consider outsourcing some tasks.
You can hire someone to monitor your social media accounts and respond to emails for example.
Think about how you can start to use these strategies to continually build trust with your audience by being consistent in all areas of your business.