Tag: email marketing

How to Avoid the Spam Filter

Strategies for Getting Your Emails into the Primary Inbox Getting your emails into the primary inbox has always been a challenge for email marketers, as they have to bypass the spam filter. The spam filter’s main purpose is to block unwanted messages, Particularly those containing viruses, phishing scams, or harmful content. However, with the introduction of separate spam, social, and promotional boxes, it has become […]

What is Double Opt-In and Why Does it Matter?

An autoresponder is one of the most useful tools any serious marketer needs. You will gain access to a large number of different features and options. The most basic function of an autoresponder is the ability to simply send bulk emails But more than that… They can also be used to handle subscriptions, And track data like open rates and much more. And one of […]