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Affiliate Marketing / Blog

Mistakes Information Marketers Make

Information marketing is in its most basic definition “the process of selling information”. That sounds simple enough, right? But how exactly does that work in an internet-based business? Well, first of all, let's figure out what kind of information we're talking about here. Typically, it's information that serves to educate and, hopefully, solve a problem that a potential customer is having. For instance - − Teaching a busy executive how to lose weight. − Showing…

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Blog / List Building

How to Make the Sales Funnel Approach Work

A sales funnel is an effective marketing strategy. A visitor arrives at your site (cold lead) and eventually is turned into a paying customer. Generally, people arrive at a website looking for a way to solve a problem or fill a need. The sales funnel strategy provides a solution that starts by gaining the visitor’s trust. Once that trust is built and the visitor feels comfortable buying from you, that visitor (lead) is converted into…

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Blog

Lead Generation for Beginners

The reason that many businesses fail is they don't focus on what is important - the customer. When asked, many business owners will say that turning a profit is their main goal and while it is vital to the success of any business it’s also important to remember that without customers you won't have any revenue. That’s why it only makes sense to put them first - Always meet the needs of your target customer…

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Blog

The Truth About Trackbacks

If you’re a blogger, chances are you’ve heard of trackbacks. Most likely, you probably don’t know what these are and what they have to do with your blog. That’s alright, as most people don’t quite understand how trackbacks work and why they are useful for a blog. In this post, we’re going to go over trackbacks What they are, How they work, Why they are important to blog traffic, and how to get more trackbacks.…

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5 Secrets To Self-Motivation

Why is it that motivating others is easy, but we struggle to motivate ourselves? There’s always another task that needs to be done, another deadline that needs to be met. Yet, we need to learn how to take the time to show ourselves that we’re strong and hard-working. One of the secrets of self-motivation is to get our internal gears turning the right way so that we recognize our worth and value. Everyone has goals…

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Blog / List Building

Evaluate Your Lead Generation System

Take time every once in a while, to evaluate your lead generation systems. This is important because what once worked great may not be working today. This is especially true when it comes to attracting new leads because the way people enter your sales funnel can change very quickly. It’s a good idea to schedule this check on a regular basis. How often is up to you and the needs of your business. For instance,…

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Blog / List Building

3 Ways to Generate Leads with LinkedIn

Ever since LinkedIn released its publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales. When it comes to effectively marketing a business, every company should be taking advantage of publishing posts on LinkedIn. Here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business. Start by Using It The search engine optimization value that you…

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Blog / List Building

How to Avoid the Spam Filter

Strategies for Getting Your Emails into the Primary Inbox Getting your emails into the primary inbox has always been a challenge for email marketers, as they have to bypass the spam filter. The spam filter's main purpose is to block unwanted messages, Particularly those containing viruses, phishing scams, or harmful content. However, with the introduction of separate spam, social, and promotional boxes, it has become even more difficult for emails to grab attention. But don't…

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Top 4 Ways to Improve Your Sender Reputation

Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain. Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from contacts and a low open rate. If your sender reputation gets too bad, then you risk becoming blacklisted and the number of messages…

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Blog / Traffic

5 Ways LinkedIn Can Help You Build Your Brand

LinkedIn is probably the most underrated social networking platform when it comes to marketing a business. However, several thousand businesses report that, in at least one case, LinkedIn is more important than any other social media network. In fact, a recent survey indicated that the most important networking site for business marketers is LinkedIn. Here are five ways you can utilize LinkedIn to help you build your brand and increase sales for your business. Turn…

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Blog / Social Media

Top Tips for Creating Killer Company Pages on LinkedIn

Your company page on LinkedIn is one of the most critical aspects of your presence on the professional networking platform. To maximize the benefits of using LinkedIn to grow your business, it is essential to have an eye-catching company page that clearly represents your business in a meaningful way. Here are some tips for creating a LinkedIn company page that will grab the attention of your audience. Choose an Eye-Catching Banner The first thing that…

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